This site uses cookies according to our privacy policy.

Company logo


How to grow your business with custom software

What’s a custom software?

Why is custom software important?

Who needs custom software?

The key to successful custom software

The beginning

Our experience

Custom software development process

Final Thoughts

Once you have the idea, it’s time to choose your software vendor. And with that, comes a lot of other choices to make – set the budget, pick the methodology and features and finally, decide between custom or commercial off-the-shelf software (COTS).

Sure, out-of-the-box solutions are the most comfortable options. But they no longer work in today’s market. Now, customers need personalization. The product, any product should cater to their needs and fulfill their requirements. This is one of the ways to succeed in the market. That’s why more and more often, entrepreneurs decide to invest in custom software. Because your software is your competitive advantage.

In this article, I will answer the following questions: What’s the impact of custom software development on business growth? What are its benefits? And lastly, what are the key objectives to successful custom software development? 

What’s a custom software?

As every individual organization is unique, so are your requirements. Custom software development also called bespoke software, can be used for tailor-made solutions for your company. It’s created specifically for your business’ needs. 

Custom software may be applied for internal process automation or as a support in the business processes. This is also the reason why this type of software is very often used during digital transformation. Here, you also use bespoke software and benefit from it by bringing down cost and improving the company’s productivity. 

Why is custom software important?

Now, let’s talk about why it is so common to pick bespoke software in today’s world. Can it provide you with apart from the product’s uniqueness? Let’s see.

The advantages include:

  • Personalization – first of all, it belongs to you. You’re the owner of this software. What’s more, you’re provided with a set of features selected just for you to support your business, which help your organization grow. This better performance, in turn, lowers your costs and gives you a competitive advantage in the market.
  • Maintainance – owing to customized software, the team provides you with continuous help with the product. Since the whole process is somewhat iterative, the changes are ongoing. That involves issues such as security matters, upgrading functionality and adding new features.
  • Scalability – this type of software can grow along with your company. As your business changes and prosper, so is the custom software.
  • Security – in bespoke software all the information is much safer than in ordinary mainstream software.
  • Integrity – it’s a long-term investment, that will bring benefits for your business. That means it can lower the costs over time. Moreover, thanks to adapting the software to its needs, it’s easier to integrate it into its workflow. This improves efficiency and better the company’s performance.

Who needs custom software?

It’s for anyone who wants to take advantage of technology and respond to the market’s needs. If you have an idea that will revolutionize the market – choosing bespoke solutions are a great option. Today’s world changes rapidly, and with that comes technology advancement as well as customers’ needs. It’s hard to stay competitive in this ever-changing market without undergoing digital transformation. That’s the reason why many entrepreneurs decide to invest in custom software rather than using off-the-shelf one.

With custom software, you’ll gain a competitive advantage, improve the quality of delivered service or product as well as facilitate internal processes.

The key to successful custom software


You have a dedicated team which means, that together you’re working on your vision and building the product that will be user-friendly, responsive and easy on the eye. Moreover, in the future, whenever you need an alteration to your product, the team will be there for you.


Choosing the right software development life cycle will determine the way you work within the project. Thus, which one is best for you and your business? Two most popular ones are Waterfall and Agile methodology. But there are also DevOps, or Rapid Application Development (RAD). Read about our management culture here.

Pricing model

Depending on which model you pick will determine the project’s flexibility, time of delivery and many more. The article Software development pricing models you need to know will provide you with all the necessary information about the most common pricing models.

Technologies and practices

Here, we’re talking about using Artificial Intelligence (AI) to refine the development process. For example, these AI technologies can be used in image recognition to better customer experience.

Shared vision

Having a clear picture of your product is one thing, now it’s time to make sure that your team is also on the same page. You should stick to one core value of your product and together build the rest around it. Thanks to this, the team can provide you with needed solutions that will succeed on the market.


It’s about talking about issues and problems on the way. Communication is vital in every teamwork.


Conducting tests from the very early stages of software development is also very important. They set the tone to the rest of the process – point out where the product needs polishing and which features are necessary and which are redundant.


In other words, negotiations and signing documents such as a Non-disclosure Agreement (NDA), a Statement of Work (SOW), and a Master Governing contract (MSA). All of these documents aim to clarify all the unknown and put down the requirements. While NDA is about not disclosing any confidential information, SOW specifies the pricing model that you’ve chosen, and MSA regulates the overall cooperation process.

The beginning

You’ve made the decision to build custom software but don’t know where to start? Luckily, we’ve prepared a lot of resources that will help you get through with it. In our ebook, you can get familiar with all the initial stages of outsourcing your project. However, if you’re on the step of choosing your software vendor, you should read 3 steps to choosing a software development company.

Our experience

At Gorrion, we thoroughly analyze your business to understand its goal fully and with that, its needs. Owing to this, we can determine the problems that your product is going to solve and make sure that it’ll bring value to the market. From research, through wireframes, prototypes to tests and MVP, we’re actively searching for solutions that will get the most value.

Thanks to this, you’ll gain a competitive advantage in the market with software based on cutting-edge technologies and unique solutions. 

Custom software development process

During the process, we also believe in process transparency. That’s why we explain the process and tasks that we perform to clients to know what’s happening at a particular moment. Moreover, we value your time and preferences. Owing to this, we adapt our communication to a specific client and, at the same time, we involve you in the process. Together we turn your idea into a reality. 

Final Thoughts

The long-term benefits of investing in developing custom business applications are far more valuable than purchasing a ready-made product. 

If you’re looking to get a competitive advantage in the market and provide your customers with unique solutions, bespoke software is the right choice. It offers much more benefits than licensing off-the-shelf software. These include scalability, guaranteed maintenance and integration into your company’s existing software environment. All in all, custom provides an excellent base for the success of your business.


Are you interested?

or just send us a message

and we’ll get back to you in 24 hours