Android & iOS App
Founded in 2018, NuroKor BioElectronics is an electroceutical company based in London. They offer an innovative and non-invasive software solution that facilitates recovery and helps in pain management along with overall maintenance and building on physical performance. It's about wellness - in every aspect.
NuroKor Electronics decided to go beyond human medicine. Its subsidy, NuroKor Equine, focuses on equine bioelectrical health technology to take care of horses' physical condition.
But let's go back to its core - how it all started.
The idea behind microcurrent stimulation
Rick, the CEO & founder of NuroKor, has already been working with devices based on microcurrent stimulation on his own when he decided to turn it into a business. That's how the idea was born.
Rick didn't just stop on human medicine. He saw potential in bioelectronics for animal health and decided to act on it - starting from horses. After extensive research, he chose to create a digital product for the remote control of a device. In October 2019, he collaborated with Gorrion, and the work began.
If you want to know Rick's full story, there's a video about the birth of NuroKor Bioelectronics.
The aim was to introduce on the market bioelectrical devices that help treat horses for various injuries. Our task was to build an application that could control those external medical devices and show its users the treatment results. In this way, they can easily check the therapy progress and whether the product is working. We were to build the app for equine therapy.
After all the necessary initial steps, the team made up of 3 developers, a UX/UI designer, and a product owner started building a digital product from scratch. Our base was EquiPod, an operational wireframe provided by NuroKor.
Initially, the whole app was offline, and it was all about a simple on/off option in the treatment section. We've done a Proof of Concept for connecting the device via Bluetooth, which, as it turned out, influenced the assumptions about the maximum number of devices.
When our team finished the first version, it was time to update the app and provide it with new features. There was a brainstorming session during which we came up with additional functionalities that we've successfully implemented. These were:
Thanks to our team's initiative, the app had more functionalities to choose from. For example, the users can have their accounts, save the most useful treatments and trace the ongoing ones. Moreover, the horse statistics are valuable information for everyone taking care of a given horse, especially for the horse trainer, owner, and veterinary surgeon.
lines of code in the mobile app
Up to 4 devices can work simultaneously
treatment programs designed for different outcomes
When it comes to problematic issues, together with our client, we had to overcome some practical challenges with animals' applications, control the medical device, and work on it along with product development itself.
As for technology, NuroKor is the first company that provides such application for animals that gives dedicated outcome. In this case, they focused on what they wanted to achieve and how they would make it happen. Here, NuroKor's team had to research the evidence of which technology and way would allow the medical device to deliver the best and most effective result. There was also a question of optimal microcurrent parameters for each treatment.
As EquiPod was manufactured and imported from China, it had to be shipped each time we needed an update. The pandemic also slowed down the process due to delays in shipments.
Equine is an area of science constantly evolving and changing since today's equestrian sport's physical demands are growing. Luckily, NuroKor is working side-by-side with veterinary and animal science research experts and are constantly updating their programs to provide the best possible outcomes.
As a result, everything that is in the application is developed specifically for it. Every treatment has its optimized parameters prepared only for this single program, ensuring the most effective and safest results possible.
When it comes to external problems, we decided to go around them and take care of device software upgrade issues to speed up the process. We did part of the manufacturer job, updated the firmware and tested it. In this way, there was no need to ship EquiPod device back to its producer. Because we took the matter into our hands, our client could release the app on time.
The EquiPod supremacy
The launch of the app was successful, and the cooperation is still ongoing. EquiPod offers various functionalities, including pairing EquiPod via Bluetooth, planning sessions, setting simultaneous treatments for several horses and the possibility of premium accounts.
Since 2019, when the work initially started, we've created something truly unique. A simple digital product grew into the only equine device on the market that delivers evolved multifrequency microcurrent in each treatment program in a non-invasive way.
The app - EquiPod Bluetooth Control is available on Google Play and App Store. It already has its supporters because one thing is sure - this innovative offer tailored for the particular niche will change the way we perceive bioelectronics.
"Their appetite to meet our intended design outcome for the product is impressive. Other developers haven’t had the same positive attitude. They always say: If we’re not sure, we’re sure we can find a way."
CEO & Founder, NuroKor BioElectronics