Ela NowickaUpdated: 14/07/2020
Company culture exists even before the first employee is hired. It determines how people work – their motivation, engagement, productivity. It’s all connected. But is a company culture really that important? And how does it affect other matters, like relations with customers? To answer these questions, let me show you the powerful impact it has on both employees and clients.
You go to work every day and spend there most of your time. So you must have something that motivates you, that pushes you to do the best you can. Let’s admit it. You won’t be able to work like that in a company that promotes competitiveness. If you keep doing this, soon you’ll have no fun out of what you’re doing. You can even experience professional burnout. And it’s important to like your job. Mostly because you’re going to be working for years. Am I right?
According to Investopedia, company culture is about beliefs and behaviours that influence the relationship between a company’s employees and management. It’s shaped by a country’s culture, traditions and current business trends. There also should be a connection to the company’s strategy – its mission, vision and values. These factors give employees a purpose to strive for and show that actions prove the brand values.
“There are many things I like about working in Gorrion. But the main is that we really are a team. We know each other extremely well, and we’re eager to help in any situation. There’s a move to a new place? Sure, no problem. Did something go down in a project? No problem, I’ll help you right away. And anyone who has come here sees it and soaks up in the atmosphere. This welcoming, relaxed atmosphere. But here’s the trick – from the very beginning, from the job interview, we immediately recognise Gorrions. I feel like this is what makes us so special, the people.”
Dominik Guzy, Full Stack Developer
The sense of belonging to the group improves employees engagement and motivation. As a result, they want to contribute to the client’s success by coming up with innovative ideas and initiatives in the project. An increase in productivity leads to improved profits and satisfied customers.
Employees connect with each other by participating in the organisation’s events. This has an impact on team collaboration, which is more likely to be smooth and without misunderstandings. Creating social opportunities to meet and bond is a significant factor in company culture.
In other words, improved retention. Excellent company culture contributes to relations with the customers. Thanks to effective teamwork, the client is saving his money and is provided with a thoughtfully analysed product. You’re going to achieve better results, have loyal customers and higher turnover.
With a good company culture comes satisfied clients. As a result, they’re happy to give you a positive review and recommend their software provider to others.
An organisation that cares for its employees and creates a positive environment is the one worth working for. Learning opportunities and facing challenges, motivates people to perform their job better. Especially when they are rewarded for what they do. Even a small “Thank you” or saying something like “You did a great job yesterday” can make somebody feel appreciated. Because who would want to leave the company that takes care of its employees?
Happy employees are more likely to boast about their work. Whether it’s by recommending it to friends, taking part in the conferences as company specialists or wearing clothes with the company’s logo on it. These actions create a positive reputation which ensures that people will look for an opportunity to become a part of the team.
At Gorrion, there’s a whole range of personalities with different positions and responsibilities. And yet when it comes to teamwork, we’re doing a pretty good job. Want to know our secret? It’s the feeling of community.
Here are our top 6 factors of Gorrion’s company culture:
“I like that when it comes to a project, we make all the decisions together so that it works well for everyone. Also, we’ve got our way of doing things in the project process, which is great for the client and us. There’s the onboarding process for business partners which is later followed by development and design.
Thanks to that, a client knows all the stages and what to expect. We talk about the costs and explain to him how various actions have an impact on the final product. We also adapt ourselves to how often we communicate with the client so that he feels secure but not overwhelmed. And of course, we make sure that all aspects of the product are refined.”
Mateusz Michalski, Mobile Developer
Summing up, there are many reasons for a great culture. Above all, it creates a positive environment. Therefore, it attracts passionate employees eager to work on projects. Also, communication is open and active, and there are more valuable ideas to choose from.
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