6 signs your business needs custom software

A custom software solution is your competitive advantage on the market and a free pass to the customers. By providing a great user experience, such as intuitive interface, core functionalities, responsive design (so mobile-friendly), you have a higher chance of succeeding on the market. Because you naturally boost customer satisfaction. Let’s get real – nowadays, people are naturally looking for smooth experiences. So this should be the first sign that your business needs custom software.  

Why choose a custom software solution?

At the beginning of the journey, every entrepreneur should at least once consider custom software development services. Why? It’s convenient. Now you may think, “sure. I can consider it”, and go on with your life. But from my experience, there are certain situations in which bespoke solutions are necessary.

Who needs it? Why should you choose custom software development? Let me tell you about a few symptoms that your business needs custom solutions.

EX 1: Your company has a unique need

Custom build software is perfect for that. So how to fulfill the company’s unique needs? By building customized software. It’ll provide you with features selected especially for your problem, a user-friendly design that is visually consistent with your brand and, more importantly, an individual solution to fix the target audience’s problem. Thanks to tailored software, you’ll have a unique brand identity and get a competitive advantage in the market. 

EX 2: You want to grow

Or maybe your company is already growing, and that’s a sign of successful business. But sooner or later, you’ll need a system that will keep up with that. Bespoke software development is scalable, which means it’s able to grow when it needs to. There are no restrictions or boundaries for mobile app development. As you get more customers and need to expand your database and add functionalities, a custom software application is the way to go. 

Here, commercial software maybe not be enough. There may (and probably will) be a moment when off-the-shelf software will have to be extended to customized solutions due to more business requirements or growth in the customer base. And that’s ok too. However, that wouldn’t be a problem from the start with tailored-made solutions – it’s created this way to grow naturally. 

Learn more about the custom software development process from our guide and start your journey now.

EX 3: You need a competitive advantage

As we live in an era when digital transformation is getting more and more popular, you naturally need something unique. Some entrepreneurs have already figured out that one of the ingredients to success is good software. That’s why they started to invest in it – they’ve made bespoke software their ace in the hole, which ultimately become their competitive advantage.

There’s no place for generic software (you’d have to customize it at one point anyway). So instead, it’s time for a seamless experience for the end-users with the intuitive and customized interface as well as valuable features (not too little nor too much of them, though). Sounds good, right?

And that’s how you differentiate with custom software development. No if’s or but’s. Just software at your business’ core. 

EX 4: You’re drowning in files

Using multiple programs for a single process can be daunting. When existing systems fail, it translates to files data disorganization and low efficiency, making it harder to get to valuable business data. Let alone reach the target audience. Sounds familiar? It’s a sign that your business needs custom-built software. Remember, internal workflow is just as important. It impacts customer satisfaction. Hence, business software solutions, such as automating manual procedures. This simplifies account management, improves business processes and overall, changes how the organization is running. It’s that easy!

As a business owner, you should keep in mind that your employees should be able to rely on the tools they use in work – these tools should be intuitive and efficient. 

SpinBrands are a great example of that. It’s the number 1 social media agency in United Kingdom that needed custom relationship management (CRM) software. At first, they tried generic software, but none of them satisfied their requirements. So, they decided to build their system with us. As a result, they have a beautifully designed solution that helps with data storage and organization. And all of it, with a simple MVP!

You can read more about Spin Brands on our Clutch profile. And if you’re curious about the project designs, check out our Dribbble.

EX 5: You desire simplicity 

Yes, thousands of ready-made software will give you what you need. But often, it may be too much – a bunch of functionalities that you’ll never use, a not-so-easily-customized interface and a hundred clicks to perform a single action (yes, I’m exaggerating, that’s not the point). When in reality, what your business needs is a basic version of such software with selected features. And that’s it. 

This is when a custom solution comes along. In the process, you get to sit with your dedicated team and choose exactly what you need at a given moment (but there’s always a possibility for more). All in all, you get a tested digital product with customized design and core functionalities. For what it takes, you can end up with an MVP, and it’ll be the best option for you (and cost-efficient), so it’s worth a try. 

Want to know how to choose the right software development company? Check out our article.

EX 6: You worry about security

With everything that’s going on globally – cyberattacks, data breaches or information leakage – you have to be sure that your code is safe, especially if you’re working with sensitive data. 

Off-the-shelf software provides its users with some data security, but it may be not enough, just like in the case of FireCloud365, a company that offers fire safety management solution in buildings using an app. As you can see here, there’s no place for errors. At first, we conducted a code review to uncover any security issues. Our cooperation went on well, so FireCloud365 decided to develop a new Android app along with API. Consequently, the company gets what they need – a secured digital product with an innovative solution to maintain fire safety checks. 

If you want to know more details about the project from the client’s perspective, check out FireCloud365 opinion on Clutch. 

Also, Tomasz, our business development manager, has written Do it once, do it right – the story of FireCloud365.

Does your business need custom software solutions?

In the previous articles, we’ve already covered most of the advantages of bespoke solutions. You know that it’s highly adaptable (whether it’s your workflow or customers’ expectations), scalable, and most importantly, it gives you freedom. 

Thanks to multiple tests that your team will carry out, you don’t have to worry that the software won’t live up to the target audience’s needs. Plus, it works for every business size, from small businesses and startups to well-established enterprises.

Does your mobile app get low customer satisfaction rates? Check out our article covering app redesign and get your app-to-date.

Summing up

I hope that thanks to this article, you know a few indications that your business needs custom software development. Sometimes, the existing software doesn’t live up to your business expectations. And that’s normal. The point is to know when to start looking for something else.

Book a free consultation with our New Business Manager and let’s talk about your business idea.