Increased mobile usage and spending more screen time on the phone – that’s the sign of today’s world. People do everything on their smartphones – browse through the websites, check social media, pay bills, chat, listen to music. All these actions lead to one conclusion – there’s a need for a great mobile experience.
Do you know the share of web traffic by mobile devices? According to Statcounter, it’s over 55%. Quite a lot, right? And the numbers are yet to grow. This broad usage of the internet means that whenever a digital product is created, it should be adjusted to mobile devices. It’s inevitable.
Is your website responsive? Is it ready for different devices and screen sizes? Does your business need mobile application development, or is responsive web design sufficient? By the end of this blog post, you’ll get the answers to all of those questions.
In this article, I’ll cover:
Responsive web design (RWD) is used to adapt a website’s layout to a user’s device. Whether it’s a laptop, mobile phone or tablet – it doesn’t matter. It’s still web design responsive. The screen sizes and resolutions don’t play a role here since the purpose of responsive design is a seamless experience on each of them.
It all started with Ethan Marcotte and his article in which he introduced the idea of responsive web design. He wrote about the design principles that cover fluid grids, media queries, and flexible images. Now, it’s a foundation for everyone who’s working on the web.
Responsive web design is related to the “mobile first” principle as it’s about starting the product design from the mobile version and gradually scaling it up to larger screens. In other words, you start from a limited form and expand its features to a full version of a product. In that way, you create a strong foundation with a responsive design, which works well on every level.
Earlier, in the previous days, it was the other way around – first, it was the desktop version, while the mobile one was left for later stages. Well, not anymore.
What’s the idea behind the “mobile first” rule? As I said before, it’s related to responsive web design through the focus on mobile devices. So it’s exactly what we’ve been talking about in this article, and that’s why it’s so important.
Because smartphones are becoming such a crucial part of our lives, businesses and organizations should make their websites responsive, that’s mobile-friendly. Thanks to this, they can increase their conversion rate, making the “mobile first” rule more important than ever in the product design. But we’ll get back to this strategy later.
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For now, let’s focus on the benefits of the first concept – responsive web design. How your website benefits from it? Why should you care about the responsive web?
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Having doubts about your website’s RWD? Book a free consultation with our team, and let’s talk about how we can help you.
If you’re trying to choose which mobile strategy works best for your business, there are some issues to consider. These include costs, implementation time, performance, UX, design approach and maintenance. Let’s see the comparison of mobile app development and a website with responsive web design.
As you can see, there are many pros and cons of each solution. However, depending on your business’ needs and requirements, you should choose the mobile strategy that’s right for you.
Summing up, neglecting to adapt your website to a mobile version won’t pay off at all in today’s world. As mobile usage is increasing, entrepreneurs should provide their users with a good experience on their websites. Hence, you should consider mobile first web design and responsive web design in product design. There’s no way around it. Either you have web design responsive, or you don’t exist at all.
And how’s your mobile experience? Let’s talk about it!
Are you interested?