The foundation of every design system is a clearly defined set of principles for creating subsequent interfaces or their parts – it organizes and segregates how we want to be perceived as a brand. In this article, I’ll focus on the use of design systems in the IT industry. What is a design system, and what are its 3 elements? Also, I’ll talk about the advantages of building a design system for your business and provide you with a few well-known examples.
Innovation and constant change are the signs of today’s world. This fast pace of life impacts customer’s behaviour which, in turn, influences organizations. The evolving needs and requirements mean that businesses have to improve their processes to build products better, faster, and more efficiently. Plus, they have to be scalable to keep up with the changes while preserving a united user experience.
There are two main reasons why we build a design system – the first one I already mentioned before – to create a cohesive experience for the users so that every product is consistent with the brand. That’s an essential value which the design systems provide. The second reason is to save time on projects which are developed within the same organization. Thanks to this, the costs are lower, and the team can launch their digital product faster.
Of course, we can build a design system for our brand. For that, sometimes we can use Atomic Design methodologies. However, it’s not a must-have here. This design system is composed of many elements that create cohesive integrity for design purposes.
What’s a design system? If you read about this subject before, you have probably noticed that there’s no universal definition since it may take many forms and be interpreted differently. We’d define it as a set of reusable elements guided by standards and requirements, thanks to which specific organizations started to create their visual identity. It usually consists of several parts – components, brand guidelines, code standards, style guides, tokens and UI Kit.
This methodology is about the elements’ order and hierarchy, which, in turn, systematize design and development and create a shared and coherent vision of a brand. It works as a single source, a framework shared across the business and its employees.
1) Style guide – it gives you all the information you need about the design base like fonts and colours and how the brand communicates with its user.
2) Pattern library – here, you get UI’s graphic elements and tips on how to use a given interface.
3) Component library – this is a combination of UI library and code. It ensures a smooth and effective process between designers and developers. The development team has the code ready to use, and everybody is working with the same template. So it’s a win-win situation.
Building a design system brings many benefits, even though it surely requires a lot of work and devotion at first. The goal is to simplify life – a designer comes and already has a set of principles and components set out. Depending on the case, we can sometimes change or add some components. But all in all, the system is figured out and forms an integrated form followed by a whole organization. So what are the advantages of building a design system? Let’s see.
Both developers and designers accept the standard’s requirements, so there are no misunderstandings or alternate visions. The system standardizes the colours, typography, spacing, and components, such as buttons, icons, and alerts. This also impacts the workflow and facilities smooth collaboration across the organization. Moreover, the products embody the brand identity – there’s a unified experience, which makes the company more recognizable.
Thanks to the reusable components and already set principles and requirements, the teams know exactly how to implement the features, which, in turn, saves time and money. Also, the workflow is far more efficient, even for the new employees, since those elements and rules are prepared. There’s no need for developers and designers to focus on the basics because it’s already done. Instead, what matters is how the app should work along with elements specific to a given project. But, of course, not entirely. UI is always a vital factor in software development.
Here, I believe it’s worth mentioning that there are two aspects of the design system. On the one hand, we have a design system prepared for a brand of a given company so that everyone can create new elements basing on the prepared rules and components.
On the other hand, the company can have a design system as a solution, created especially for clients who want to test their idea. When it comes to projects, you can perceive the design system as a ready-made toolbox from which you can take selected elements as they’re or alternate them to others liking. In other words, either the teams build an app without any changes or try to find a consensus between their system and the client’s brand to create a new digital product. This is a cheaper solution, but the main problem is the similarity to all other apps or websites where this system was also used.
This point can be linked to the previous one. Because the team can now focus on features of a given app or illustration, it naturally influences user experience.
The system provides the designers and developers with a comprehensive and helpful guide on the components and patterns. As a result, the products that they create represent a unified part of the company.
Creating a design system takes a lot of work and effort. It’s an iterative process involving many people along with tons of research and tests. However, all of this pays off once you have it. What’s more, it can serve as an ideal source for others. Design system can work as a set of good practices for developers and designers – it provides valuable user experience (so why not take a look at this, right?).
Plus, it’s a pretty good marketing move. Just look at Google – they decided to step forward and show that we should learn from each other. Following this approach, they’re always up-to-date with upcoming trends, and once in a while, they release a set of good practices for developers and designers to provide valuable user experience (so why not take a look at this, right?). Plus, Google’s design system offers great help in developing apps for the Android system, so it’s a win-win situation (users benefit from the knowledge, while more apps are created for Google Play).
I talked about the basics and benefits of the design system, so now let’s move on to the burning question – is it for you?
As it is in the world, not everything is for everybody. Same in the case of design system – sometimes, it just doesn’t make sense to build a whole system if you need only a few components for your platform. Of course, there are smaller and bigger frameworks, but still, it can be too much for some organizations.
That’s why bigger businesses or the ones with brand digital products used by many people will benefit from this system the most. They need an organized approach to patch it all together so that all the products would match and align with the brand. But again, it’s not the rule.
The same goes for software houses. In this case, we don’t consider our visual communication but rather solutions for the client.
Since we base on uniqueness and customized solutions, why creating a unified framework for all the digital products? On the other hand (See? I already have ‘however’ to my point), some software houses have design systems created for clients that desire to test their idea or have a small budget. Why? If the client wants to try out the app on the market, we can offer to build the PoC or MVP using a design system, and then later, when it turns out good, customize it. Everybody benefits from it.
An MVP – it’s probably ok. Because here, it’s not the question of the brand individuality. The primary goal is to check whether or not the product will appeal to the target audience. Hence, using a ready-to-use design system is our best choice.
An off-the-shelf design – sure, it’s time-efficient, but it also translates to building a set of similar apps (which can pose a problem for clients who want a unique product style).
At the end of the day, it all depends on the perks and if it’s helpful for your business. There’s no right or wrong here.
Design systems take over the internet world. And I mean it wholeheartedly. You don’t believe it? Let’s look at these examples.
Design systems are a source of inspiration, and some of them, created by tech giants such as Google or Apple, are a base of good practices because they’re confirmed with a lot of research and tests. This is the secret of their success – they simply work. Let’s take a look at some of the most recognized ones.
It works as a foundation for all Apple products (macOS, iOS, watchOs, tvOS). But it’s not just a design system. It also provides developers and designers with good practices and resources to create a smooth experience in the Apple world. The features of this system include user interaction, app architecture and visual index. But, as you can imagine, it’s just a tip of everything Apple offers its users.
It’s an an open-space design system by Microsoft for Web, Windows, Android, iOS, macOS and cross-platform. It includes features such as motion, typography and iconography. Fluent is about natural and effortless experience across different devices that come from human diversity. What’s great is that you can contribute to improving the system by joining their Linkedin group.
It’s a Google design system that provides its users with design and development resources such as material design guidelines, components, icons, design source files and many more. Like Apple, Google took one step further in creating the system – the structure and order of each categorized component are immaculate. Plus, they included Material studies for others to learn how to create user-friendly digital products.
It’s a design system built by IBM for creating digital products. It provides its users with working code, interface guidelines as well as design resources. For designers, it offers design kits, tutorials to learn about and work with the system, along with resources concerning Sketch libraries, GitHub repos and many more. Developers can benefit from frameworks, Carbon tools and tutorials for Vue, React and Angular.
It’s a design system created by MailChimp – a marketing platform that helps other businesses to grow and prosper. Their philosophy centres around individuality, creativity and quality. Also, as it’s the case with other design systems, MailChimp Pattern Library gives its users a handful of innovative ideas and good practices on doing the job right. It’s mainly dedicated to industries such as marketing, strategy or, of course, emails. Its features include colour, grid system, data visualization, typography and components.
It’s Shopify’s design system that works as a practical guide since it helps its users to create for the platform. Moreover, its features range from colours, resources, interaction states to data visualization. Shopify’s goal is to make the process as accessible and convenient as possible for everyone. They aim to help merchants in starting, growing and running their businesses.
All in all, design system is a great way to standardize your brand uniqueness and speed up the workflow. Thanks to its organized nature, the teams can work together in unity. In addition, it provides the framework for the developers and designers, which speeds up the workflow. However, it’s not for everyone. That’s the reason why, before getting down to work, you should always think about whether or not it’ll bring value to your business.
If you have any questions concerning today’s subject, comment below. We’d love to read your insights. And if you’re curious to see what we create at Gorrion, check out our Dribbble portfolio.
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