Minimum viable product
Because “basic” can be a great thing
Many of our prospects want to go straight into full-scale product development and we almost always say “no.” Why? Because we’d rather you invest a small amount of time and money into testing your idea than squander it all on a flop.
A minimum viable product (MVP) is an early model with only core functionalities that you can present to your customers and stakeholders. This allows you to test the idea and gather feedback before you commit to full-scale development, at the same time leaving you with a product you can already successfully put on the market.
So what do you get from an MVP?
Better understanding of market needs
An essential part of every MVP is user research and testing. The feedback from early adopters and potential customers sets your product up for success, as it gives you information on exactly what they want and need from your product.
More efficient process
It sounds counterintuitive – adding steps to make a process faster. But in case of an MVP it’s actually true. By setting a clear, limited scope of the project, you get a complete product in record time. And you can go from there, adding more functionalities based on user feedback and market needs.
Playground to safely test ideas
An MVP allows you to test ideas cheaply and quickly, and then disregard those that didn’t work. This is extremely important when you have limited funding or developing a risky product, as it gives you much more security than going all in straight away.
Something to show stakeholders
At the end of the MVP process you have a legitimate, functional product to show your customers and stakeholders. And this can be a game-changer when you’re trying to get more funding, because it’s much easier to invest in something that’s been proven to work than in something that only looks good on paper.
Potential market advantage
“Early bird catches the worm,” as they say. And the first to market gets the most customer opportunities. MVP is the way to get out there fast and start shaping consumer habits before anyone else. Added bonus? You’ll be ahead on updates and feature expansions as well!
Want to see your product live in a couple of months?
It’s possible if you start with an MVP! Tell us all about your product and we’ll come up with a plan on how to develop it quickly and securely!
I'm in!When should you consider an MVP?
My product is risky
If you’re not sure that your product will attract any customers, don’t risk it! Start with a small investment in an MVP and see how the market responds.
I’m in uncharted territory
If you’re product is so innovative that you don’t even know how it might work, an MVP is the perfect place to start and test everything.
I have powerful competition
Google Docs started as an MVP and now it’s more popular than MS Word . Developing a free alternative to a leading product at a small cost is a great way to enter the market!
I don’t have enough resources
If you don’t have enough resources to develop a full-scale product and need to find funding first, MVP is a perfect way to prove your idea works at a small cost.
This is how we do it!
1. Workshops
It starts with product discovery workshops where we analyze your product. Based on user and business needs, we agree on what the product should be and come up with a list of its features. Then, together we decide which are obligatory for the MVP and make a plan for the release.
2. Version 1.0
Once we have a plan, it’s time to get to work! Our team (usually developers, designers, and a project manager) will work closely with you on creating a marketable product in record time. Don’t worry, the project manager will guide you through the process and you’ll have a final say over everything!
3. Release
When the MVP is ready, it goes out into the world. We’re there to support you in that process – whether it means helping to get your mobile app in the stores or fixing minor issues that might pop up. But our work is not done yet!
4. Feedback loop
Putting your product out there gives you an amazing opportunity to gather feedback from the market and make improvements! We’ll help you monitor your app’s performance, analyze the results, and suggest what next steps you should take to satisfy the market.
5. Back to work!
Whether you want to polish your MVP based on user feedback, or go on straight to developing a full-scale product, we’re ready to get to work – our team is there to help you!